Nick Maccarone - Personal Branding (www.nickmaccarone.com)

Nick Maccarone, an actor, writer, filmmaker, and educator, needed his Squarespace website updated without a redesign. The goal was to keep its look and personality while adding new headshots and an acting reel, refreshing his résumé and bio, showcasing his feature film SONNY BOY, removing the newsletter signup, and keeping navigation simple and free of broken links.

Challenges: Many sections changed at once, with several rounds of detailed feedback on the gallery, About page, Films page, and navigation order. SONNY BOY needed its own space apart from his short films, and details like the MY MISSION alignment and the logline beside the poster needed careful tuning.

How we handled it: We worked within the existing design, keeping its fonts, spacing, and style consistent. We updated the gallery, About page, and navigation as requested, built a SONNY BOY section with the trailer on top and festival laurels below, and kept the short films under a renamed SHORT FILMS heading. We also showed him how to turn off the YouTube captions on his TED Talk.

Result: A refreshed site that keeps Nick’s original look, with new headshots and reel, an updated bio and navigation, and a clear SONNY BOY showcase. The client approved the work with positive feedback.